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Bright Ideas · Saving Money · The Truth About Store Brand Foods That Will Save You Money
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The Truth About Store Brand Foods That Will Save You Money

Consider your suspicions confirmed: store brand foods and name brand foods are often the exact same thing! Here's everything you need to know about private label foods.

Some blog posts are easy to write, especially if the topic is something I know a lot about. But other posts take more time and effort, and I have no one to blame for that but myself! I get curious about an unfamiliar topic, decide to write a post about it, and end up diving head-first into hours of research. That was definitely the case with today’s post, because before very recently, I didn’t really know anything about private label products!

But after reading somewhere that some private label foods are identical to the name brand stuff, I couldn’t help but wonder how that could be. (Because if I can buy the same product for less money, I want to know about about that. And I want YOU to know about it too!) So I dusted off my reporter hat and got to work, and I’m excited to share everything that I’ve learned about the world of private label foods with you today! 🙂

Let’s start with the basics: what is a private label product?

What Are Private Label Products?

Private label products include any merchandise sold under a retailer’s own brand. Private label products may be branded with the same name as the specific retailer (like Kroger brand foods at Kroger stores, for example), but that isn’t always the case. Many retailers have started offering private label foods under a brand with its own name (like Great Value brand foods at Walmart).

Retailers don’t have to spend a lot of extra money to advertise private label products. Because of that, they can sell them at a lower price than the name brands can, and that equals savings for us!

The Advantages Of Private Label Foods

Private label brands are popular with retailers and consumers alike, especially in grocery stores! Retailers like them because they have more control over quality and profit margins with their private label products. And as consumers, we like them because they save us money without (and this is key!) sacrificing quality.

Related: 17 Store Brand Products That People Actually Swear By

Some retailers have so many private label food products that they operate their own manufacturing facilities to produce them. But in other instances, private label brands and national “name brands” source their food products from the exact same manufacturers. In those cases, there is virtually no difference between the two products in terms of ingredients or quality—the only difference is the price!

12 Private Label Foods That Are The Same As Name Brands

While I wish I could offer you a massive list of where retailers are sourcing their private label foods, it isn’t quite that easy! Most retailers are reluctant to give up exact details about who manufactures their private label products.

But after a LOT of digging around online, I managed to scrape together a list of private label foods that, according to general consensus, are the same as (or incredibly similar to) a name brand food. Check it out below!

  1. Trader Joe’s mac and cheese = Annie’s
  2. Trader Joe’s yogurt = Stoneyfield Farm
  3. Trader Joe’s chili = Amy’s Organic
  4. Kirkland Signature batteries = Duracell
  5. Kirkland Signature canned tuna = Bumblebee
  6. Kirkland Signature pet good = Diamond Pet Foods
  7. Great Value spices = McCormick
  8. Great Value canned vegetables = Green Giant
  9. Great Value peanut butter = Peter Pan
  10. Kroger American cheese = Kraft
  11. Kroger fruit rings cereal = Fruit Loops
  12. Kroger cocoa puffed cereal = Cocoa Puffs

The Takeaway

So what’s my point here? I simply want to encourage you to give private label products a chance! Not only will it save you money on your grocery budget, but you never know when you might come across a “generic” private label product that is actually identical to its name brand counterpart! 🙂

Do you have a favorite private label food?


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    Hi, I’m Jillee!

    I believe we should all love the place we call home and the life we live there. Since 2011, I’ve been dedicated to making One Good Thing by Jillee a reliable and trustworthy resource for modern homemakers navigating the everyday challenges of running a household. Join me as I share homemaking and lifestyle solutions that make life easier so you can enjoy it more!

    Every day I share creative homemaking and lifestyle solutions that make your life easier and more enjoyable!

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